Poojitha Kambalapally
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I'M POOJI!
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Crafting Lasting Brand Experiences

I believe the most meaningful work begins with curiosity, grows through strategy, and comes to life through thoughtful execution. Whether shaping identities, experiences, or ideas, my approach is rooted in creating work that feels timeless, purposeful, and lasting.

Poojitha Kambalapally

Poojitha Kambalapally

I’m a creative strategist with a foundation in fashion design and merchandising, and an MFA in Luxury Brand Management from the Savannah College of Art and Design. My journey started with understanding how ideas become real products through design, craftsmanship, production, and the people who bring them to life.

Growing up between India and the U.S. gave me a diverse lens on how culture, emotion, and identity shape the way people connect with brands. I’m curious about why people choose what they choose and how the right product, story, and experience can make that choice feel meaningful. That curiosity drives my work across marketing, consumer insight, and creative strategy, where I focus on building brands that feel both intentional and human. That perspective continues to shape how I think, collaborate, and create.

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Selected

Works.

01

Fashion

02

Beauty

03

Lifestyle

04

Industry
Projects

Collaborate

Let's create
something
iconic together.

I work best with people who believe a brand can change how the world sees something. If that sounds like you, I would love to hear from you.

Currently open to opportunities globally

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Beauty

LV x Murakami Beauty Launch Strategy

Luxury Skincare Product Development & Launch Strategy

This project reimagines the Louis Vuitton × Takashi Murakami creative universe as a performance-led anti-aging skincare line. Building on the collaboration's distinctive visual identity and nostalgic appeal, the concept evolves its legacy into a relevant luxury beauty offering, introduced through a summer launch designed to connect the collection with a new beauty-focused experience.

PRODUCT DEVELOPMENT  |  LAUNCH & MARKETING STRATEGY  |  FINANCIAL ANALYSIS

Hermès Body Care Ad Campaign

Hermès Body Care Advertising Campaign

A multi-platform advertising campaign for Hermès Body Lotion, built around the concept "Whispers of Nature." The campaign positions Hermès body care as a sensory luxury experience rooted in nature, spanning print, digital, social media, and a dedicated microsite, with the product as the sole hero, no models.

ADVERTISING CAMPAIGN  |  CREATIVE DIRECTION  |  CONSUMER INSIGHTS

ADVERTISING CAMPAIGN  |  CREATIVE DIRECTION  |  CONSUMER INSIGHTS

Hermès Body Care Advertising Campaign

The "Whispers of Nature" campaign for Hermès Body Care is designed to create a sensory driven brand experience, blending luxury with nature to emphasize the natural essence, freshness, and rejuvenation of the body lotion. By positioning the product as the hero and avoiding models, the focus remains on Hermès' craftsmanship and the purity of its ingredients. The campaign aims to connect luxury with nature, appealing to consumers who prioritize self care and are willing to invest in premium products.

Through captivating and educational content, the goal is to enhance brand awareness, drive immediate purchases, and foster a deeper connection with the brand by showcasing the unique blend of luxury and nature, as well as the premium ingredients and benefits of the lotion.

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Fashion

Archana Jaju 2D & 3D Retail Experience Design

Retail & Brand Experience Design

A comprehensive retail and brand experience project for Indian fashion designer Archana Jaju, bringing the traditional art of Kalamkari to a global luxury audience through a flagship store concept on 5th Avenue, New York. The project includes 2D and 3D store design inspired by South Indian temple architecture, a mobile app for heritage education and shopping, marketing strategy, and packaging design.

EXPERIENCE DESIGN & STRATEGY  |  RETAIL PLANNING  |  APP DESIGN

ERD Luxury Global Distribution Strategy

Luxury Global Distribution Strategy

A comprehensive 1, 3 and 5 year global distribution strategy for Enfants Riches Déprimés, an ultra exclusive avant garde luxury fashion brand. The project maps ERD’s expansion from its sole Paris flagship into the Chinese luxury market through social media positioning, exclusive pop up collaborations, permanent boutique stores, and e-commerce integration.

GLOBAL DISTRIBUTION  |  MARKET ENTRY & EXPANSION  |  BRAND POSITIONING

EXPERIENCE DESIGN & STRATEGY  |  RETAIL PLANNING  |  APP DESIGN

Archana Jaju: 2D & 3D Retail Experience Design

This project develops a complete retail and brand experience for Archana Jaju, a renowned Hyderabad based fashion designer specializing in Kalamkari, a traditional Indian hand painted textile art form. The concept brings this centuries old heritage craft to a global luxury audience through a flagship store on 5th Avenue, New York, strategically positioned among the world’s most prestigious fashion destinations.

The store interior draws architectural inspiration from the Sri Kalahasti Temple in Andhra Pradesh, the birthplace of Kalamkari art, using temple inspired pillars and structural elements to create an immersive cultural experience within a contemporary luxury retail setting. The project spans 2D floor planning, 3D interior visualization, a dedicated mobile app designed to educate users about Kalamkari while offering seamless shopping, a multi channel marketing strategy featuring artisan storytelling, in store workshops, limited edition releases, and packaging design that celebrates the richness of Indian tradition. The goal is to position Archana Jaju’s label as a bridge between India’s handcraft heritage and the global luxury market.

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Archana Jaju Shopping App

EXPLORE APP PROTOTYPE  →
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GLOBAL DISTRIBUTION  |  MARKET ENTRY & EXPANSION  |  BRAND POSITIONING

Enfants Riches Déprimés: Luxury Global Distribution Strategy

This project develops a phased 1, 3 and 5 year global distribution strategy for Enfants Riches Déprimés (ERD), an ultra exclusive American luxury fashion brand known for its nihilist couture aesthetic, distressed handpainted outerwear, and deeply punk identity. Founded in 2012 by Henri Alexander Levy, ERD operates a single flagship store in Paris and sells through a handful of elite stockists worldwide, with price points ranging from $600 to $8,000.

The strategy maps ERD’s controlled expansion into the Chinese luxury market, projected to reach $110 billion by 2025, while preserving the brand’s core exclusivity. Year one focuses on establishing social media presence across WeChat, Xiaohongshu, Douyin, and Weibo, followed by an exclusive pop up collaboration with Marilyn Manson at Long Museum in Shanghai, serving as both a market test and brand introduction. Year two establishes a joint venture with a Hong Kong based retail partner (60/40 equity split), a permanent avant garde boutique on Fumin Street in Shanghai with glocal merchandising, and full e-commerce integration through Tmall Luxury Pavilion and WeChat Mini Programs. By year five, the strategy expands to a boutique at The Peninsula Hong Kong, positioning it as a strategic hub for broader Asia Pacific growth into Japan and South Korea, supported by sustainability initiatives aligned with evolving luxury consumer expectations.

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Lifestyle

Loro Piana Luxury Product Launch & Marketing Strategy

Luxury Product Launch & Marketing Strategy

A 360° product launch and marketing strategy for Loro Piana’s "Gran Viaggiatore" luxury travel collection, developed in collaboration with RIMOWA. The project covers product development, experiential retail, influencer strategy, and a multi city campaign built around exclusivity and craftsmanship.

PRODUCT LAUNCH  |  MARKETING STRATEGY  |  FINANCIAL ANALYSIS

PRODUCT LAUNCH  |  MARKETING STRATEGY  |  FINANCIAL ANALYSIS

Loro Piana Luxury Product Launch & Marketing Strategy

This project develops a product launch and marketing strategy for "Gran Viaggiatore," a luxury travel collection created in collaboration between Loro Piana and RIMOWA. The concept expands Loro Piana’s existing travel offering into a complete seven piece line of premium travel bags, each crafted with the house’s signature materials. The launch is anchored by an experiential trunk shaped pop up store in SoHo, New York City, designed to immerse visitors in the collection’s identity through Italian inspired interiors and a curated holiday theme.

The marketing rollout spans a four month timeline with a phased approach covering digital teasers, exclusive VIP outreach, influencer partnerships, press communications, and post launch activations including a CGI advertising campaign across iconic global landmarks. The project is supported by full market segmentation, positioning analysis, product assortment planning, and a detailed financial strategy with sales projections and budget allocation.

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FASHION DESIGN  |  GARMENT CONSTRUCTION  |  RUNWAY PRESENTATION

Evening Wear: Concept to Runway

This work began with a question: How does a garment communicate presence before a single word is spoken? Drawing inspiration from Audrey Hepburn’s iconic Givenchy look in Breakfast at Tiffany’s, I developed my own interpretation of eveningwear, exploring black as a language of elegance, clarity, confidence, and strength.

The design pairs a structured sweetheart bustier bodice with a choker neckline, floor length silhouette, and dramatic cape style sleeves. The fitted structure creates confidence and stability, while the elongated cape introduces movement and drama into an otherwise minimal silhouette. The choker neckline references old Hollywood glamour, the floor length hemline creates a grounding sense of stability, and the flowing cape sleeves create visual power that comes to life with the wearer’s movement.

I took the garment through the entire creation process myself, from initial concept and sketching to pattern drafting, fabric selection, cutting, stitching, construction, fitting, and final styling. To complete the journey from concept to runway, I modeled the finished garment and walked the runway wearing a design I had created and constructed from start to finish.

Full length pose against blue wall Close up against blue wall Back detail pose
Runway dramatic pose Runway walk

Designed, constructed, styled, and modeled by Poojitha Kambalapally

Poojitha Kambalapally

Poojitha Kambalapally

There’s a story behind every product, and I have always been curious about what makes people connect with it.

My journey began in fashion design, where I learned how ideas evolve from concept to creation through design, merchandising, craftsmanship, and production. Working with manufacturers, artisans, production teams, stylists, celebrity clients, and creative professionals gave me a strong understanding of design, merchandising, product development, marketing, and customer experience, and how creativity and collaboration build meaningful brands.

To deepen that foundation, I pursued my MFA in Luxury and Brand Management at the Savannah College of Art and Design, focusing on marketing, consumer behavior, branding, and business strategy. Through consumer research, industry collaborations, and strategic brand projects, I explored how brands create emotional connections and lasting value.

Today, I enjoy developing marketing strategies, uncovering consumer insights, coordinating cross-functional projects, and creating brand experiences that connect creativity with business purpose. I believe the strongest brands are built by understanding both the product and the people it is created for, and that perspective continues to shape how I think, collaborate, and create.

Let’s create something iconic together.